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《跨文化商务交际》
主编:王维波,车丽娟。出版社:外语教学与研究出版社。出版时间:2008-09-01.
本书旨在帮助读者了解并掌握跨文化商务交际方面的知识,增强跨文化理解,克服文化冲突,加强文化沟通与合作,应对经济全球化背景下日益频繁的跨文化商务交流活动。全书从跨文化交际基本理论入手,层层深入,详尽分析了跨文化商务交际理论框架,清晰展现了不同文化中得商务礼仪、商务谈判技巧和跨文化管理策略。并选用丰富典型的商务文化案例予以分析,引导读者灵活运用所学知识。
全书共分8章。第一章:以跨文化交际学基本理论为框架,阐述交际、文化、跨文化交际等基本概念;第二章:介绍言语交际,包括口语交际和书面交际。主要强调在跨文化交际中要保证说有规矩,写有规则,进而完成有效交际;第三章:主要介绍非言语交际,如身势语、空间和距离等方面的知识及文化内涵;第四章:介绍霍夫斯泰德四个文化维度:权力距离、个人主义相对于集体主义、男性气质相对于女性气质以及不确定性规避,在文化层面上分析了人们在跨文化商务交际中存在的众多价值观念差异;第五章:介绍和分析文化休克现象,使学习者认识到跨文化商务交际中文化休克是不可避免,但通过了解和学习是可以医治的;第六章:主要包括商务活动中的各种礼仪及有关风俗;第七章:主要探讨成功的商务谈判所包含的要素:有效的沟通、谈判风格及谈判策略等等,同时阐释了不同国家商务人士的谈判特点;第八章:主要涉及国际商务管理中得文化因素、企业文化、团队的建设及国际营销策略等方面的实用知识,同时提出相关策略。

第1个回答  2011-11-06

"The trans-culture commerce human relations"

Editor: WangWeiBo, CheLiJuan. Press: foreign language teaching and research press. Publishing time: 2008-09-01.

This book aims to help readers understand and master the trans-culture commerce human relations knowledge, enhance intercultural understanding, overcome the cultural conflict, strengthen the cultural communication and cooperation, with the background of economic globalization, increasingly frequent cross-culture business exchange activities. From the basic theory of intercultural communication, layer upon layer the thorough, a detailed analysis of intercultural business communication theory frame, clearly show the different culture of business etiquette, business negotiation skills and cross-cultural management strategy. And choose rich typical business culture to case analysis, and lead readers to apply the knowledge flexibly.

Encyclopedia is divided into eight chapters. The first chapter: cross-cultural communication with the basic theories of framework, this paper expounds the communication, culture, intercultural communication, and other basic concepts; Chapter 2: introduce verbal communication, including oral communication and written communication. Main emphasis in cross-cultural communication to insure that have rules, writing there are rules, then completes the effective communication; Chapter 3: this paper mainly introduces the nonverbal communication, such as body language, space and distance, and other aspects of the knowledge and culture connotation; Chapter 4: introduce hofstede four culture dimensions: power distance, individualism relative to collectivism, male temperament compared to female temperament and uncertainty avoidance, in the analysis on the culture in the trans-culture commerce human relations people exist in many of the value differences; Chapter 5: introduction and analysis to culture shock, to make the learners to recognize the trans-culture commerce human relations culture shock is inevitable, but by understanding and learning can be healed; Chapter 6: mainly including business activities in various etiquette and related customs; Chapter 7: mainly discusses success of the business negotiation contains elements: effective communication, negotiation style and negotiation strategy, and so on, and illustrates the different countries of business affairs personage negotiations characteristics; Chapter 8: mainly involved in international business management to cultural factors, the enterprise culture, team construction and the international marketing strategy, and other aspects of the practical knowledge, at the same time puts forward relevant strategies.

希望对你有帮助,O(∩_∩)O~,有不懂的可以继续提问

追问

中国:1,同学对知识有一个系统的整理和归纳,对所学知识有一个清晰的认识。2,学生能够做好复习,预习工作,巩固所学知识。找出不足,提高成绩。3好记性不如烂笔头,做好随堂笔记,以便课后巩固和考前复习。外国: 1多数外教认为学生应该敢于质疑,敢于探索,敢于提问,敢于发表自己的意见,从而积极参与各种教学活动,乐意和外教交流。。

追答

China: 1, the classmate of knowledge has a system of sorting and induced, and the knowledge to have a clear understanding. 2, students can do well to review, preparation work and consolidate what they learned. Find out the deficiency and improve performance. 3 good will forget it, well along with hall notes, in order to consolidate and review after class before exam. Foreign: 1 most foreign teachers argue that students should question, dare to explore, dare to ask questions, dare to express their own opinions, so as to actively participate in various teaching activities, willing to exchange and foreign teachers.
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第2个回答  2011-11-06
This book is designed to help readers understand and master the knowledge of intercultural business communication, enhance cross-cultural understanding, overcoming cultural conflicts, strengthen cultural communication and cooperation, dealing with economic globalization and increasing cross-cultural business communication activities. Works start with the basic theory of intercultural communication, layers of depth, a detailed analysis of the intercultural business communication theory framework, clear business etiquette, business negotiation skills in different cultures and cross-cultural management strategy. And selects the rich culture of a typical business case analysis, guide readers flexibility in what you have learned. The book consists of 8 chapters. Chapter one: basic theory of intercultural communication framework, set out basic concepts such as communication, culture, intercultural communication; chapter II: introduction to verbal communication, including oral and written communication. Main stressed in across culture communication in the to guarantee said has rules, wrote has rules, turn completed effective communication; third chapter: main describes non-speech communication, as body potential language, and space and distance, aspects of knowledge and the culture connotation; fourth chapter: Describes Hofstede four a culture dimension of: power distance, and individualism relative Yu collectivism, and male temperament relative Yu female temperament and uncertainty evasion, in culture level Shang analysis has people in across culture business communication in the exists of many value concept differences; fifth chapter: Describes and analysis culture shock phenomenon, makes learning who awareness to across culture business communication in the culture shock is inevitable, but through understanding and learning is can heal of; sixth chapter: main including business activities in the of various etiquette and the about customs; seventh chapter: main discussion success of business negotiations by contains of elements: effective of communication, and negotiations style and the negotiations policy and so on, while interpretation has different national business persons of negotiations features; eighth chapter: main involved international business management in the was culture factors, and enterprise culture, and Team-building and practical knowledge in the areas of international marketing strategies, as well as related policy.
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