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Question

Type of tweeter
(Table III).
Consumer andcorporate
Consumer tweets
significantly outnumbered any other type of tweeters (Table III). Whilst consumers discuss
how they consume wine, how it fits within their lifestyles and how they feel
about wine, such as “red wine time” (Ref. 926), or “wine: breakfast of
champions” (Ref. 1281), corporate tweets contain substantially different
content. On initial analysis it is evident that business (corporate) tweets are
primarily utilizing Twitter as a “push” communication tool to promote products
rather than engage in dialogue. For example, corporate tweets included “Four
Sauvignons, including Cloudy Bay” (Ref. 1424) and “Specials: Free glass of
house wine when you check-in at Grateful Palate and post your status on
FaceBook Places” (Ref. 1451). Interestingly, institutions concerned with wine
education and not-for-profit wine related activities such as Wine Origins and
Planet Liege structure their tweets as “OpenTable Diners Reveal the Top 50 Wine
Lists in the US – MarketWatch #xxwine” (Ref. 282) or “Wine Word of the Week:
Pupitre” (Ref. 283), “Phoronix Benchmarks From Wine 1.3.21 To Wine 1.3.30: One
of the many organizations that rely upon the Phoronix” (Ref. 1365). The content
used in these tweets give suggestions of credibility. The detailed wine
comments of industry trends and specialised topic knowledge broadcast by these
institutional contributors suggest that they look to be a source of credible
information for followers.
Re-tweets
Re-tweets (those
pre-existing tweets being passed on to a new audience) were demonstrated to be
relatively few in number of different re-tweets but high in number of repeat
passings on. Certain re-tweets proved popular (three or more occurrences) and
were even resurrected over a period of time. Examples included; RT @xxxxlaw:
“Wine Tasting to benefit @CUMentoring Nov 17 4.30-6.30 pm at Wines at the Pines
in SE Urbana”(Ref. 309), RT @majesticwine: “Follow @majesticwine and RT this
tweet to win tickets to @winegang London Wine Fair” (Ref. 670).
This phenomenon of a few
messages repeatedly re-circulating to further extend an audience was a surprise
to the researchers and suggests that though re-tweets may indeed extend amessage to a new audience, the new audience is not limitless.

Answer 1

类型的高音喇叭
（表Ⅲ）。
消费者andcorporate
消费者鸣叫
显着寡不敌众任何其他类型的高音喇叭（表III）。而消费者讨论
他们如何消费葡萄酒，它是如何适合他们的生活方式和他们的感受
关于酒的，比如“红酒时间”（编号926），或“酒：早餐
冠军“（编号1281），企业的鸣叫包含基本的不同
内容。在初步分析，这是显而易见的，企业（公司）鸣叫
主要是利用Twitter作为一个“推”的通讯工具，以促进产品
，而不是进行对话。例如，企业的鸣叫，包括“四
包括云雾之湾“（编号1424），”特价商品：一杯免费的葡萄酒中，
餐酒您入住时，在感恩的口感和发布你的状态
Facebook的地方“（编号1451）。有趣的是，与酒有关的机构
教育，不以营利为目的的葡萄酒的起源与葡萄酒相关的活动，如
行星列日结构为“透过OpenTable大来揭示他们的鸣叫前50名葡萄酒
在美国 - 【MarketWatch＃xxwine“（编号282）或”酒字的周列表：
Pupitre“（编号283），”Phoronix的基准葡萄酒1.3.21到Wine 1.3.30：
许多组织依赖于Phoronix“（编号1365）。内容
这些鸣叫的可信性的建议。详细的酒
这些行业的发展趋势和专门的主题知识广播的意见
机构的贡献，他们看起来是一个可靠的来源
信息的追随者。
再鸣叫
重新鸣叫（
被证明是预先存在的鸣叫被传递给新的观众）
在不同的鸣叫数相对较少，但高的重复次数
的通过。某些鸣叫证明流行（出现三个或三个以上）
过了一段时间，甚至复活。的例子包括RT @ xxxxlaw：
“品酒受益@ CUMentoring的2011年11月17 4.30-6.30时，在葡萄酒的松树
在SE分校“（编号309），RT @ majesticwine：”关注@ majesticwine的和RT
鸣叫赢得门票到@ winegang的伦敦葡萄酒博览会“（编号670）。
此现象的几
反复循环，进一步扩大观众的信息是一个惊喜
研究人员表明，虽然鸣叫确实可能延长amessage的一个新的观众，新的观众是不是无限的。