2009 "reader" third - Madonna effect
There is a bank, ask the agency to make a out of the ordinary, large advertising checks show ingenuity. Advertising executives convened colleagues said: "this traveler's check of advertising, the customer requirements we must come up with something extraordinary. For example, the traveler's check ads will be as dramatic as Madonna Shangjie, resulting in the 'Madonna effect' ".
We hear, they feel a heavy burden, to find such an attractive idea easier said than done!
One day at noon, a few of my colleagues went out to lunch after lunch. Suddenly, they saw a riot in front of them. So he ran to see what happened. The original is the police caught a thief, many pedestrians are looking around in the past, even the pedestrians frequently look back.
"Is this not as dramatic as Madonna Shangjie?" A colleague suddenly can not help but shout out loud.
A few days later, the advertising company launched a bank not only in newspapers, magazines, and other public places in the station also widely posted:
Figure: a pickpocket is stretching the hand into the pocket of passengers.
Text: you will witness a crime.
Using our traveler's checks to prevent this kind of crime.
This advertisement is very fast and widely used for win support among the people, make known to every family traveler's checks, to clear the way for the role. The "Madonna effect" of the advertising company's supervisor is realized.
Coincidentally. Young Sherlock Holmes in New York, in a downtown district in New York rented a shop, full of hope to choose a lucky day to start the sale of Insurance cabinet. However, the business is very bleak, although the store all kinds of safe and orderly, there are thousands of people every day from his shop, but few people buy.
Look at the crowd outside the shop The stream never stops flowing. Moss reasoning, finally, came up with a good idea.
He from the police station borrowed wanted pictures and photos enlarged several times, and then attached to the shop's glass, below the photo attached a apprehend criminals instructions.
Photos posted to the future, to come and go by the people are attracted to the photos, have stopped to watch. People see the photo of the fugitive, produced a fear of the people, who did not want to buy safe, then want to buy a. Therefore, Moss's safe to sell at a draught, the first month to sell 48, second months sold 72, and thereafter every month to sell seventy or eighty stable.
Not only so, because he posted photos of the fugitives, the police obtained valuable clues, successfully apprehend the fugitive. He therefore received police certificates, newspapers have also done a lot of reports. He did not hesitate to award together with the newspaper together against the window. From then on, his business is thriving.
Machine translation of their own to the end of the bar.
追问大哥语法错误太多了吧,机器翻译