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Question

什么是产品观念
产品观念是以产品为中心，通过提高或改进产品质量和功能来吸引顾客购买的经营思想。

产品观念是一种较早的企业经营观念。产品观念认为，消费者最喜欢高质量、多功能和具有某种特色的产品，企业应致力于生产高值产品，并不断加以改进。它产生于市场产品供不应求的“卖方市场”形势下。最容易滋生产品观念的场合，莫过于当企业发明一项新产品时。此时，企业最容易导致“市场营销近视”，即不适当地把注意力放在产品上，而不是放在市场需要上，在市场营销管理中缺乏远见，只看到自己的产品质量好，看不到市场需求在变化，致使企业经营陷入困境。�

产品观念的特点
①强调产品质量和特色

②强调产品技术的先进性

③以专业的眼光确立产品质量和特色

产品观念的基础
1.消费者的主要兴趣是产品质量；

2.消费者购买的目的是为了产品，而不是为了解决需要；

3.无需提供任何帮助，消费者能了解各类竞争产品的质量差异和特性差异；

4.在价格相同条件下，影响消费者作出购买决策的首要因素是产品质量。

Answer 1

Anything is product idea the product idea is take the product as the center, attracts the management philosophy which through the enhancement or the improvement product quality and the function the customer purchases. the product idea is one kind of early enterprise manages the idea. The product idea believed that the consumer most likes high grade, multi-purpose and has some characteristic product, the enterprise should devote in produces the high value product, and performs to improve unceasingly. It produces in the market produce falls short of demand “the seller's market” under the situation. Easiest to multiply the product idea situation, the nothing better than, when the enterprise invents a new product. , The enterprise is this time easiest to cause “the market marketing nearsightedness”, namely places not suitably the attention on the product, but is not places in the market requirement, lacks the foresight in the market hard currency, only saw own product quality is good, did not look the market demand in the change, the cause enterprise manages falls into the difficult position. product idea characteristic ①Emphasizes the product quality and characteristic ②Emphasizes the product technology advanced ③By the specialty judgment establishment product quality and characteristic product idea's foundation the 1. consumer's major interest is the product quality; the 2. consumer purchases the goal is for the product, but is not to solve the need; 3. does not need to provide any help, the consumer can understand each kind of competitive product the quality difference and the characteristic difference; 4. under the price same condition, affects the consumer to make the purchase decision-making the most important factor is the product quality.

Answer 2

微元法
Infinitesimal
method
电流current
静磁场Static
magnetic
Summarizes
the
micro
element
method
in
dealing
with
the
problem
of
static
magnetic
characteristics
and
universal
significance,
the
method
of
using
the
vaviety
of
some
typical
magnetostatics
of
electromagnetic
induction
intensity,
ampere
force,
lorentz
force
is
analyzed
and
calculated,
especially
on
the
process
of
selecting
conditions
and
selection
method
were
introduced
in
detail

Answer 3

Micro-element
method
summarized
current
magnetic
field
of
micro-element
method
in
dealing
with
the
issue
of
static
magnetic
field
of
the
characteristics
and
universal
significance,
using
micro-element
method
for
magnetostatics
some
typical
example
of
the
strength
of
electromagnetic
induction,
Ampere
force,
a
Lorentz
force
analysis
and
calculation,
especially
for
the
process
of
selection
of
micro-element
conditions
and
select
the
method
focuses
on

Answer 4

Micro-element
method-current
magnetic
field
Summary
of
the
micro-element
method
in
dealing
with
the
issue
of
static
magnetic
field
of
the
characteristics
and
universal
significance,
using
micro-element
method
for
magnetostatics
some
typical
example
of
the
strength
of
electromagnetic
induction,
Ampere
force,
Lorentz
force
is
analyzed
and
calculated,
especially
for
the
process
of
selection
of
micro-element
conditions
and
select
the
method
focuses
on

Answer 5

微元法Micro-element
method
电流
electric
current
静磁场Quiet
magnetic
field
归纳总结了微元法在处理静磁场问题中的特点和普遍意义,用微元法对静磁学中一些典例的电磁感应强度、安培力、洛伦兹力进行了分析和计算,尤其对过程中微元的选取条件和选取方法作了重点介绍
Induced
to
tally
up
a
tiny
dollar
the
method
is
handle
the
characteristics
in
the
quiet
magnetic
field
problem
and
widespread
meaning
and
use
a
tiny
dollar
a
method
to
some
electromagnetic
induction
strength,
ampere
dint
of
Dian
example,
Luo
Lun
in
the
quiet
magnetics
the
dint
carried
on
analysis
and
compute
and
particularly
made
a
point
introduction
to
selection
condition
and
selection
method
of
tiny
dollar
in
the
process.

Answer 6

Infinitesimal
metod
electric
current
magnetostatic
field
summaried
the
infinitesimal
metod
to
deal
with
in
the
magnetostatic
field
issue
the
characteristic
and
the
universal
significance,
with
the
infinitesimal
metod
to
the
magnetostatics
in
some
typical
cases's
electromagnetic
induction
intensity,
an
ampere
strength,
the
lorentz
force
has
carried
on
the
analysis
and
the
computation,
especially
the
infinitesimal
selection
condition
and
the
selection
method
did
to
the
process
in
introduced
with
emphasis