1.quality of the advertising material and promotional literature,which establishes a promise and influences intial expectations of a visit.
2.effectiveness of signage that guides first-time visitors to a site or building.
3.first impression of a site and its perceived interest to prospective visitors,ralated to a pre-visit expectation. efficiency of car or coach parking arrangements,and access o the entrance.
4.physical appearance and motivating appeal of the entuance to an attraction.
5.handling of visitors at the entrance or in reception area including ticketing,information provided,and initial orientation at the point of sale or admission.
6.visitor circulation patterns on the site or building,managed through the logical layout of the resources elements,paths,sighposting,and in other ways.
7.display,presentation,and interpretation,of the main elements of the resources,including audio-visual materials and any events or activities provided.
8.location and layout of any subsidiary attractions on the site.
9.location and layout of facilities such as toilets,cafes,and shops.
it is helpful to assess these product elements,both separately and wethin the overall experience,as part of a bundle or package of components.the package may be varied by management decisions.since one of the prime objects of attraction
management is to generate motivation,customer satisfaction,and value for money,marketing inputs into product formulation will be crucial to success.
the main task of marketing strategy for attractions involves segmenting the total market and targeting the potential volume demand from each group.segmentation is the base for forecasting maximum acievable revenue flows.such forecasts well be
essential inputs to site management,affecting both capital and poerating revenue decisions.strategic segmentation will be also the basis for creating effective campaigns for promotion and distribution,targeted on the specific guroups of
prospective customers.the process of analyzing existing and prospective visitor groups may also identify new uses,such as opening museums in the evenings for functions nd receptions.
the second,related task of strategy is to identify the nature of experiences wich the resource base is capable of sustaining,either as it is,or as it might be if enhanced.enhancement may be achievable through development and improved
presentation,display, and information techniques.because of the obvious dangers of product orientation in managing attractions,the only effective way to ascertain the experience is through research with targeted segments of customers.