我看楼主又提高了悬赏分,想必还有哪里不满意的吧?
如果愿意,可以给我发信息,你觉得不好的那句,我再琢磨一下哈。。。呵呵
以下翻译纯手工制作,请楼主过目!
在消费文化中,品牌成为人们“自我表达”和身份认同的手段,具有永无止境的激发人们欲望的能量。
In consumer culture, brand becomes an approache to self-expression and identification of the social status, and can inspire people's energy on desire without limits.
1、当代消费文化是品牌的统治的世界。品牌具有无可限量的价值。从某种程度上说,品牌是社会、文化和消费的结合体,是思想观念、情感欲望的结合体。
1, Nowadays the consumer culture is the world ruled by the brand. The brand has unlimited value, and to some degree, it is the comination of social, cultural and consumption, as well as the combination of ideas, feelings, and desires.
2、消费者的行为经常表现为对于某个品牌的非理性的追慕。即使是在理性的购买行为中,追求名牌常常作为一个有意志导向的行动目标。社会和文化对于消费者行为的影响集中表现为品牌的影响。
2, Consumer's behavior is always the irrational pursues to certain brand. Even during the rational purchase, it is always the target to pursue brand. The influence of social and culture on consumers' behavior always reflected by the influence of brand.
3、这是由于品牌不止是商品或商家的身份的表现,更是被消费者认为是自己的身份的表现,是自我价值的表达和实现。
3, This is because the brand not only reflected the identity of goods or shops, but also, in consumers' opinion, reflected the identity of themselves, and is the expression and achivement of self-value.
4、由于上述特点,品牌的说服力量,事实上将消费者从外在的被说服者转变成为内在的主动的对自我的说服。
4, As a result of the above characteristics, the convinces strength of brand, in fact has became the inner positive self-convincing for consumers, rather than the external negative persuasion.
翻了我好久啊,希望楼主满意呢。
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