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因此,商业银行管理层要加强对个人理财业务发展形势的学习和研究,统一认识,积极创造条件设置客户经理,加强对他们的培训和管理:首先明确职责。客户经理不等同于某个专业的外勤人员,而是营业部设立的专门为个人客户提供经营管理、理财和金融咨询服务的专门人才;其次提高素质。对其进行营销知识、推销技巧、理财知识、个人金融和敬业精神等的学习教育,使其能够为客户提供综合性、高质量、高效率和全方位的金融服务;最后加强激励。根据客户经理的知识水平、实践经验、工作能力和工作业绩等标准将其分为不同的等级,对不同等级的授予不同的权限,分配不同的客户和任务,并根据等级高低实行不同的报酬,并通过业绩考核,实行滚动等级制,以加强对客户经理的管理,激发其工作潜能。
此外,任何一项业务的发展都存在一个客户群体和业务的互动过程,理财业务专业化程度的提高必然意味着更多涉及保险、证券、基金乃至期货产品的应用和组合,这不仅为理财产品提供了更多客户需求满足的可能,同时也有效规避了理财产品自身风险、提高了产品的收益水平,但这些产品的最终推出、推广还有赖客户的认知和接受。因此,商业银行在推动个人理财业务开展的过程中,还必须承担起客户金融常识培育和引导的职责,只有这样,才能更加快速的推动我国商业银行个人理财业务的发展。

Therefore, the management of commercial banks to strengthen the development of Personal Financial Services learning and research, understanding, and actively create the conditions for setting client manager, to enhance their training and management: a clear mandate from the outset. Client Manager is not equivalent to a professional field staff, but business department, established specifically for individual customers to provide business management, financial management and financial advisory services of specialized personnel; followed by quality improvement. Their marketing knowledge and marketing skills, financial literacy, personal finance and professional education, etc. to enable it to provide customers with comprehensive, high-quality, high efficiency and a full range of financial services; final strengthening incentives. According to account manager level of knowledge, practical experience, capability and performance standards be divided into different grades on different levels of grant different permissions, the distribution of different customers and mission, and in accordance with different high and low levels of remuneration, performance evaluation through the implementation of rolling hierarchy in order to strengthen the management of client manager, to stimulate the potential of their work.

In addition, any development of a business customer base there is a process of interaction and business, financial operations will inevitably increase the degree of specialization means more involved in insurance, securities, funds and even the application of futures products and portfolio, not only for financial products provides more possible to meet customer demand, but also effective to avoid the risk of a financial product itself, to raise the income level of the product, but the final launch of these products, it also relies on customers to promote awareness and acceptance. Therefore, the commercial banks in promoting personal financial business, the customer must also shoulder the financial sense of responsibility to nurture and guide, the only way to a more rapid commercial banks of China's development of Personal Financial Services
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第1个回答  2009-06-03
Therefore, the management of commercial banks to strengthen the development of Personal Financial Services learning and research, understanding, and actively create the conditions for setting client manager, to enhance their training and management: a clear mandate from the outset. Client Manager is not equivalent to a professional field staff, but business department, established specifically for individual customers to provide business management, financial management and financial advisory services of specialized personnel; followed by quality improvement. Their marketing knowledge and marketing skills, financial literacy, personal finance and professional education, etc.,
To enable it to provide customers with comprehensive, high-quality, high efficiency and a full range of financial services; final strengthening incentives. According to account manager level of knowledge, practical experience, capability and performance standards be divided into different grades on different levels of grant different permissions, the distribution of different customers and mission, and in accordance with different high and low levels of remuneration, performance evaluation through the implementation of rolling hierarchy in order to strengthen the management of client manager, to stimulate the potential of their work.
In addition, any development of a business customer base there is a process of interaction and business, financial operations will inevitably increase the degree of specialization means more involved in insurance, securities, funds and even the application of futures products and portfolio, not only for financial products provides more possible to meet customer demand, but also effective to avoid the risk of a financial product itself, to raise the income level of the product, but the final launch of these products, it also relies on customers to promote awareness and acceptance. Therefore, the commercial banks in promoting personal financial business, the customer must also shoulder the financial sense of responsibility to nurture and guide, the only way
More quickly to the commercial banks of China's personal finance business.
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