第1个回答 2009-06-03
Therefore, the management of commercial banks to strengthen the development of Personal Financial Services learning and research, understanding, and actively create the conditions for setting client manager, to enhance their training and management: a clear mandate from the outset. Client Manager is not equivalent to a professional field staff, but business department, established specifically for individual customers to provide business management, financial management and financial advisory services of specialized personnel; followed by quality improvement. Their marketing knowledge and marketing skills, financial literacy, personal finance and professional education, etc.,
To enable it to provide customers with comprehensive, high-quality, high efficiency and a full range of financial services; final strengthening incentives. According to account manager level of knowledge, practical experience, capability and performance standards be divided into different grades on different levels of grant different permissions, the distribution of different customers and mission, and in accordance with different high and low levels of remuneration, performance evaluation through the implementation of rolling hierarchy in order to strengthen the management of client manager, to stimulate the potential of their work.
In addition, any development of a business customer base there is a process of interaction and business, financial operations will inevitably increase the degree of specialization means more involved in insurance, securities, funds and even the application of futures products and portfolio, not only for financial products provides more possible to meet customer demand, but also effective to avoid the risk of a financial product itself, to raise the income level of the product, but the final launch of these products, it also relies on customers to promote awareness and acceptance. Therefore, the commercial banks in promoting personal financial business, the customer must also shoulder the financial sense of responsibility to nurture and guide, the only way
More quickly to the commercial banks of China's personal finance business.