Conclusion
The mobile and wireless markets in China, the U.S., and Europe have experienced rapid development, but standardization represents a major challenge. China’s government is dealing with competition, policy, and the regulatory consequences of mobile telephony. The Chinese market presents unique characteristics, along with enormous potential. China is destined to be the only country in the world that allows the simultaneous existence of multiple 3G standards. Meanwhile, it is emulating marketing strategies and concepts found in the U.S. and Europe. While it will take time for China to catch up to its Western counterparts in delivering services, such initiatives will certainly increase mobile data adoption [6].
In the U.S., government regulation is often unpopular, and large companies set their own standards. As a result, several different standards are being used concurrently, resulting in incompatible networks. Many users also have to choose from among different providers for long-distance and local telephone calls, as well as from a number of different technical solutions; determining which is best is difficult.
Meanwhile, each country in Europe is a relatively small market unto itself, so most European mobile telecom companies operate in three or four countries. The result is increased interest in participating in standardization procedures, so their products can be used in as many countries as possible.