Your presentation will cover the following areas
1.Perform a comprehensive SWOT analysis for the company in the market
2.Identify new target markets in which your company can enter to increase its market share and profit in an international overseas market.
3.Analyse the behaviour of the consumers in these new markets.
4.Present your analysis of typical consumer behaviour stating significant factors that affect purchase behaviour.E.g.perception,learning and memory,personality,motivation,attitude,lifestyle,groups,or situational influences.(Select at least 4 major factors to discuss).Include examples of advertisements.In particular note any specific cultural differences that have an effect on International Consumer Behaviour.
You will be required to present your findings in the form of a professional presentation including appendices and a bibliography.Do not read from typed notes during the presentation.