急求将这篇策划书翻译成英文

Question

摘要
经过多年的发展，中国的照明灯具行业得到了快速成长，到目前为止，中国的照明行业基本形成了国有、集体、股份制、个体私营、合资、独资企业并存的局面，而且股份制和私营企业所占的比重较大。本文主要是建立在北京灯饰的需求上面,力尊灯饰作为一个在京经营6年以上的公司有着自己独特的销售理念, 随着房地产行业的高速发展，带动了上装修灯饰的红火。本文通过市场分析及销售策略等使得公司在营业额上面有显著的提高,从而突出我们的主要营销对象及理念:面向家庭,服务周到.

关键词：灯具；照明；地产；装修
一、策划目的
最近几年来，房地产行业的高速发展，带动了同一条产业链上装修灯饰的兴隆。中国的城市化和平均消费结构进级的步伐还在前进，灯具行业的需求空间还将持续扩大。
一方面，灯光已经成为一道亮丽的城市风景线，城市设置设备摆设对灯饰照明产品的需求将会继续增加;另一方面，灯具在每个家庭的装修过程中都是必不可少的，中国人民对居住的需求在未来一段期间仍将保持旺盛势头。
通过地产行业的迅速发展,家时装灯饰厂一定也会得到很大的发展空间,人民的居住要求存在着所以它必定会有很好的发展空间,这次策划目的把目标放到家居装修上面.通过策划重新规划自己的营销手段. 从中可以得到65%价格的利润,可以与曾经的营业额上有着5%到15%的提高,在灯具方面的市场上起到领头人的作用.同而在原有的知名度上提高10个百分点

二、市场分析
（一）宏观环境分析
随着全球经济一体化步伐加快，资源流动日益频繁和便捷，企业之间的竞争将越来越体现为对高端技术的研发和应用，灯具行业也无一例外埠呈现出高技术含量、高附加值的行业发展趋势，体现在以下几个方面。
第一,新型半导体(LED)照明将引领第三次革命海潮
第二,景不雅灯具有望实现量变到质变的突破
第三发达国家产业继续转移对国外灯具需求的影响
第四名品牌、高质量灯具需求将越来越大
第五个性化灯具需求将呈现出不断增加趋势
（二）微观环境分析
北京市场竞争大，有的品类已经达到了白热化的程度，首要的原因是灯具企业对北京市场的重视与大力投入，导致北京灯具市场品牌林立，商家数量庞大，形成了巨大的市场竞争格局。
大多数家主要的灯具店全部为综合性的灯具，家居、工程照明、商业照明无一不全。综合性的规模与布局为当地消费者提供了便利的购物场所，各项服务也能够得到一定的保证与提高。然而个别市场的定位逐渐明晰化与个性化，如高力国际灯具港致力于中高端灯具市场的打造，现在已经形成了独特的风格，成为京城费者购买品牌灯饰的首要选择卖场之一,而力尊则定位于家庭领域的的风格,则是受到现在地产业发达的连带关系的有利选择~综合性的灯具销售比方说北京煌家佐龙照明有限公司,它就是一家典型的综合性质的灯饰公司,它也同时成为2011年北京最具有竞争力的销售商,他们的优势在于在店中有着各种各样的灯饰,品种一,方便与各个领域的要求,但是样式多导致货物不全,可灵活变动性就要差了一些~而力尊灯饰则是主要对于家庭销售~专一性比较高,同时应顾客要求从而改变产品模样的灵活性也大大提高了
而现在的消费者因为买房的热潮对于家庭用灯饰源源不断, 现在的消费者更趋向:崇尚自然,色彩丰富,组合使用节能化,环保化及高技术化等方面.然而力尊灯饰的销售理念与这些都很接近,而且家用灯具的越来越高品质的需求性上，力尊灯饰同时具有国际交易的先进理念
三、 优势分析
力尊灯饰作为家庭为主的灯具销售，而且灯具装修与地产业两个行业是相互关联的，地产业正在兴起阶段，对于灯饰的销售前景还是很好的，而且力尊作为经营几年的品牌自我的人员与调节能力还是非常好的
1.我们工作人员都是经过灯饰专业培训和一定实践经验，对灯有所了解，这毕竟是一个专业性很强的行业，而且最近几年发展一日千里，工作人员接受下业内品牌对市场人员进行的专业培训，掌握灯的构造原理，及简单维修技能，以便在今后的销售中，通过所学的专业理论和技能相结合，更好的为顾客服务打下扎实的基础。
2、把握和运用机遇的能力。灯饰行业竞争激烈，各种信息和机遇层出不穷，这就要求人们不失时机抓住这种机遇。。
3、具备一定的管理能力。刻苦经营赚取超值利润，充分调动员工的积极性，全身心为企业服务，进销存、人事、财务井井有条。
4、具备会人际交往的能力，拥有利于企业发展的人脉关系。灯饰行业一样离不开与社会各个层次打交道的机会
5、有熟悉行业专业知识，积累丰富的实际经营管理经验，业务行情的熟练对于我们的销售有着非常重要的效果，灯饰行业是要求专业知识很过硬的行业，
不但要知是熟悉还要看准时机对事对人的分析
(谢绝翻译软件)

Answer 1

the

After years of development, China's lighting industry got rapid growth, so far, China lighting industry basic formed state-owned, collective, share-holding and private, joint venture, wholly foreign-owned enterprise coexist situation, and joint-stock system and the proportion of the private enterprise is bigger. This paper is based on the above, the demand of Beijing lighting and lighting as a force in the business of 6 years the company has its own unique marketing idea, with the rapid development of real estate industry, leading to decorate lighting on successful. This article through market analysis and sales strategy makes the company in turnover, improved significantly above to highlight our main target marketing and concept: facing the family, considerate service.

Keywords: lamps and lanterns; Lighting; Real estate; decorate

A, planning purposes

In recent years, the rapid development of real estate industry, leading to the same of industry chain decoration lighting boom. China's urbanization and average consumption structure into the pace of the advance level yet, lamps and lanterns industry demand space will continue to expand.

On the one hand, lighting has become a beautiful city scenery, urban Settings for lighting lighting equipment decoration product demand will continue to increase; On the other hand, lamps and lanterns is in every family decorate a process are indispensable, Chinese people to live in the future needs of a period will remain strong momentum.

Through the rapid development of real estate industry, the home fashion lighting plants will also get very big development space, people's residence requirements exist so it will have very good development space, the planning to target in household decorates purpose by planning redesign. Above their own marketing means. We can get the profits, 65% prices on the turnover to ever have 5% to 15% rise, in the market as in lamps and lanterns with the role of leader. In the original popularity increases on 10 percentage points

Second, market analysis

(a) the macro environment analysis

As the global economic integration accelerate, resource increasingly frequent flow and convenient, the competition between the enterprises will be increasingly reflect for high-end technology development and application, lamps and lanterns industry also shows no one WaiBu high tech content, high value-added industries development trend, embodied in the following respects.

First, the new semiconductor (LED) lighting will lead the third revolution tidal wave

Second, the scene of lamps and lanterns to realize quantitative change to qualitative breakthrough

The third developed countries continue to transfer on foreign lamps and lanterns industry. Impact on demand

A fourth brand, high quality demand of lamps and lanterns will become greater and greater

The fifth personalized lamps and lanterns demand will show the increasing trend

(2) microcosmic environment analysis

Beijing market competition is big, some category has reached the white-hot degree, the primary reason is the enterprise to Beijing market of lamps and lanterns, attention and vigorously input in Beijing, with a brand market of lamps and lanterns, formed businessman huge amount is huge market competition.

Most of the leading light shop for comprehensive all lamps and lanterns, household, engineering lighting, commercial lighting no insufficiency. Comprehensive scale and layout for local consumers shopping sites provide convenient, each service can gain a certain assurance and improve. However individual market positioning gradually exhausted and individuation, such as high strength international lamps and lanterns port in the high-end market of lamps and lanterns to build, now has formed unique styles and become the capital cost the primary choice of purchase card lighting, one of force and hypermarkets are located in the family fields by the style, is now the realty favorable developed connection between the lamps and lanterns of choose ~ comprehensive sales for example Beijing the bright house with dragon lighting Co., LTD, it is a typical comprehensive quality lighting company, it also become 2011 Beijing's most competitive vendors, their advantage lies in the inn in have all kinds of lighting, breed a convenience and various fields, the request, but style not complete, can lead to goods flexible changes will send some ~ and force honour is mainly for families lamp sales ~ specificity is higher, at the same time should customer requirements and the flexibility of change product appearance also greatly improved

But now the consumer because the house boom for home use lighting flowing, now consumers tend to be more: advocate natural, color is rich, combination to use energy conservation, environmental protection and high technology, etc. But the sales force and lighting with these are very close to ideas, and household lamps and lanterns more and more high quality demand sexual, force with international trading and lighting and the advanced idea problem adds:

Three, superiority analysis

Force mainly as the family and lighting lamps and lanterns, and lamps and lanterns decorate with sales estate two industries are interdependent, real estate is rising stage, the sales prospects for lighting is very good, and the force of honour as business years and personnel brand ego adjustment ability is very good

1. Our staff have been lighting professional training and certain practical experience, understanding of light, this is, after all, a professional strong industry, and in recent years development at a tremendous pace, and staff to market next industry brands receive professional training personnel, grasp the construction principles, and light, so in the simple maintenance skills in future sales by major theory and skills of combination, better to serve for the customer the solid foundation.

2, the ability to grasp and use opportunities. Lighting industry competition is intense, all kinds of information and opportunities to emerge in endlessly, which requires people lose no time seize this opportunity.

3, have certain ability of management. Hard earned value management profit, fully mobilize the enthusiasm of the employees, wholehearted service to enterprises, enters sells saves, personnel, financial order.

4, have interpersonal skills, will have to the development of the enterprise connections. Lighting industry from and social levels as well as the chance to deal

5, have knowledge of industry expertise, accumulate rich practical experience in business management, business market for our sales of the skilled have very important effect, lighting industry is to require professional knowledge is very excellent industry,

Not only should know is familiar to seize opportunity to the matter to person's analysis

(decline translation software)

Answer 2

Summary
After years of development, China's lighting industry are the fast-growing, up to now, China's lighting industry basic formation of the State-owned joint-stock, individual, collective, private, joint venture, sole proprietorship-state situation, and joint-stock and private enterprises the proportion of larger. This article is built lighting above the needs of the people in Beijing, Zun lighting in Beijing as a company operating more than 6 years have their own unique sales philosophy, with the rapid development of the real estate industry, lighting decoration of red fire ants on the drive. This paper allows companies such as market analyses and marketing strategies on turnover has significantly improved, so as to highlight our major marketing objects and ideas: family-oriented service.

Keywords: lamp; lighting; real estate; decoration
Purpose, planning
In recent years, rapid development of the real estate industry, led lighting decoration of Xinglong on the industrial chain of the same article. Consumption structure of China's urbanization and the average level of pace still advancing, lighting industry demand space will continue to expand.
The one hand, the lighting has become a beautiful urban landscape, urban setting devices display will continue to increase demand for lighting products; on the other hand, lamps in each family in the renovation process is essential to the demand of Chinese people living in the next period will still maintain the momentum.
Through the rapid development of the real estate industry, fashion lighting factory must also get a large space for development, and the people's living requirements there so it will have good development space, this plan aims to target to the home decoration above. through the plan again planning their marketing. Where you can get 65% price profit, can have on a turnover of 5% per cent increase, in the areas of lighting played a lead role in the market. increase on the same profile in the original by 10%

Second, market analysis
(A) analysis of macro-environment
As the pace of global economic integration, become more frequent and convenient resource flows, competition among enterprises will be increasingly reflected on the development and application of high technology, lighting industry is also a case of no other cities showed development trends of high technology and high value-added industry, reflected in the following areas.
First, the new diode (LED) lighting will lead the third revolutionary tides
Second, the King indecent lighting on track for the quantity to change breakthrough
Third industries in developed countries continue to transfer effect on the demand of foreign lamps
Fourth brand, increasing demand for high quality lighting
Personalized v lamps showing a continued increase in demand trends
(B) analysis of the micro-environment
Market competition in Beijing, some category had reached intense proportions, the first because of lighting enterprises focus on Beijing market with strong input, led lighting market in Beijing brand everywhere, huge number of businesses, forming a huge competition.
Most of the major lighting stores are all integrated lighting, home lighting, commercial lighting, engineering without failure. Comprehensive scale and layout for local consumers with convenient shopping, services can be a certain degree of assurance and improvement. However individual market of positioning gradually clear of and personalized, as high force international lamps Hong Kong is committed to in the high-end lamps market of build, now has formation has unique of style, became capital fee who purchase brand lighting of primary select stores one, and force respecting is positioning Yu family area of of style, is is was now to industry developed of joint relationship of favourable select ~ comprehensive of lamps sales, for example Beijing Huang home zuolong lighting limited, it is a home typical of comprehensive nature of lighting company, it also while became 2011 Beijing most has competitiveness of vendors, they of advantage is in shop in the has variety of lighting, varieties a, convenient and each area of requirements, but style more led goods does not full, can flexible changes sexual will difference has some ~ and force respecting lighting is is main for family sales ~ single-minded sexual comparison high, while should customer requirements to change products look like of flexibility also greatly improve has
And now of consumer because buy room of boom for family with lighting continuously, now of consumer more trend: advocating natural, color rich, combination using energy saving of, environmental of and the high-tech of, aspects. However force respecting lighting of sales concept and these are is close, and household lamps of increasingly high quality of demand sexual Shang, force respecting lighting while has international transactions of advanced concept problem supplementary:

Third, the advantages of
Force respecting lamps for lighting as a family-oriented sales and lighting decoration and real estate industry are interrelated, emerging industrial stage, for lighting sales prospects are very good and respect as a brand for business years staff and adjustment capacity of the self is very good
1. We staff are is after lighting professional training and must practice experience, on lamp has understanding, this after all is a professional sexual is strong of industry, and recently years development rapid, staff accept Xia industry brand on market personnel for of professional training, master lamp of structure principle, and the simple maintenance skills, to in future of sales in the, by by learn of professional theory and skills phase combination, better of for customer service lay solid of Foundation.
2, the ability to grasp and use opportunities. Fierce competition in the lighting industry, all kinds of information and opportunities abound, which requires people lost no time to seize this opportunity ...
3, have a certain level of management capacity. Hard earned value management profit, fully mobilize the enthusiasm of the staff, devotion to enterprise services, logistics, personnel, finances in good order.
4, have interpersonal skills, have contacts relations conducive to enterprise development. Lighting industry is inseparable from opportunity to interact with all levels of society
5, are familiar with the industry expertise, accumulated a wealth of practical experience in business management, skilled for our sales business market has a very important effect, lighting requirements of the industry expertise is excellent,
To know is familiar or not only to look at the right time on the things on people's analysis本回答被提问者采纳

Answer 3

the
After years of development, China's lighting industry got rapid growth, so far, China lighting industry basic formed state-owned, collective, share-holding and private, joint venture, wholly foreign-owned enterprise coexist situation, and joint-stock system and the proportion of the private enterprise is bigger. This paper is based on the above, the demand of Beijing lighting and lighting as a force in the business of 6 years the company has its own unique marketing idea, with the rapid development of real estate industry, leading to decorate lighting on successful. This article through market analysis and sales strategy makes the company in turnover, improved significantly above to highlight our main target marketing and concept: facing the family, considerate service.
Keywords: lamps and lanterns; Lighting; Real estate; decorate
A, planning purposes
In recent years, the rapid development of real estate industry, leading to the same of industry chain decoration lighting boom. China's urbanization and average consumption structure into the pace of the advance level yet, lamps and lanterns industry demand space will continue to expand.
On the one hand, lighting has become a beautiful city scenery, urban Settings for lighting lighting equipment decoration product demand will continue to increase; On the other hand, lamps and lanterns is in every family decorate a process are indispensable, Chinese people to live in the future needs of a period will remain strong momentum.
Through the rapid development of real estate industry, the home fashion lighting plants will also get very big development space, people's residence requirements exist so it will have very good development space, the planning to target in household decorates purpose by planning redesign. Above their own marketing means. We can get the profits, 65% prices on the turnover to ever have 5% to 15% rise, in the market as in lamps and lanterns with the role of leader. In the original popularity increases on 10 percentage points
Second, market analysis
(a) the macro environment analysis
As the global economic integration accelerate, resource increasingly frequent flow and convenient, the competition between the enterprises will be increasingly reflect for high-end technology development and application, lamps and lanterns industry also shows no one WaiBu high tech content, high value-added industries development trend, embodied in the following respects.
First, the new semiconductor (LED) lighting will lead the third revolution tidal wave
Second, the scene of lamps and lanterns to realize quantitative change to qualitative breakthrough
The third developed countries continue to transfer on foreign lamps and lanterns industry. Impact on demand
A fourth brad, high quality demand of lamps and lanterns will become greater and greater
The fifth personalized lamps and lanterns demand will show the increasing trend
(2) microcosmic environment analysis
Beijing market competition is big, some category has reached the white-hot degree, the primary reason is the enterprise to Beijing market of lamps and lanterns, attention and vigorously input in Beijing, with a brand market of lamps and lanterns, formed businessman huge amount is huge market competition.

Most of the leading light shop for comprehensive all lamps and lanterns, household, engineering lighting, commercial lighting no insufficiency. Comprehensive scale and layout for local consumers shopping sites provide convenient, each service can gain a certain assurance and improve. However individual market positioning gradually exhausted and individuation, such as high strength international lamps and lanterns port in the high-end market of lamps and lanterns to build, now has formed unique styles and become the capital cost the primary choice of purchase card lighting, one of force and hypermarkets are located in the family fields by the style, is now the realty favorable developed connection between the lamps and lanterns of choose ~ comprehensive sales for example Beijing the bright house with dragon lighting Co., LTD, it is a typical comprehensive quality lighting company, it also become 2011 Beijing's most competitive vendors, their advantage lies in the inn in have all kinds of lighting, breed a convenience and various fields, the request, but style not complete, can lead to goods flexible changes will send some ~ and force honour is mainly for families lamp sales ~ specificity is higher, at the same time should customer requirements and the flexibility of change product appearance also greatly improved
But now the consumer because the house boom for home use lighting flowing, now consumers tend to be more: advocate natural, color is rich, combination to use energy conservation, environmental protection and high technology, etc. But the sales force and lighting with these are very close to ideas, and household lamps and lanterns more and more high quality demand sexual, force with international trading and lighting and the advanced concepts
Question adds:
Three, superiority analysis。
Force mainly as the family and lighting lamps and lanterns, and lamps and lanterns decorate with sales estate two industries are interdependent, real estate is rising stage, the sales prospects for lighting is very good, and the force of honour as business years and personnel brand ego adjustment ability is very good
1. Our staff have been lighting professional training and certain practical experience, understanding of light, this is, after all, a professional strong industry, and in recent years development at a tremendous pace, and staff to market next industry brands receive professional training personnel, grasp the construction principles, and light, so in the simple maintenance skills in future sales by major theory and skills of combination, better to serve for the customer the solid foundation.
2, the ability to grasp and use opportunities. Lighting industry competition is intense, all kinds of information and opportunities to emerge in endlessly, which requires people lose no time seize this opportunity.
3, have certain ability of management. Hard earned value management profit, fully mobilize the enthusiasm of the employees, wholehearted service to enterprises, enters sells saves, personnel, financial order.
4, have interpersonal skills, will have to the development of the enterprise connections. Lighting industry from and social levels as well as the chance to deal
5, have knowledge of industry expertise, accumulate rich practical experience in business management, business market for our sales of the skilled have very important effect, lighting industry is to require professional knowledge is very excellent industry,
Not only should know is familiar to seize opportunity to the matter to person's analysis
decline translation software

参考资料：是翻译器翻译的 我很诚实的哦

Answer 4

the
After years of development, China's lighting industry got rapid growth, so far, China lighting industry basic formed state-owned, collective, share-holding and private, joint venture, wholly foreign-owned enterprise coexist situation, and joint-stock system and the proportion of the private enterprise is bigger. This paper is based on the above, the demand of Beijing lighting and lighting as a force in the business of 6 years the company has its own unique marketing idea, with the rapid development of real estate industry, leading to decorate lighting on successful. This article through market analysis and sales strategy makes the company in turnover, improved significantly above to highlight our main target marketing and concept: facing the family, considerate service.

Keywords: lamps and lanterns; Lighting; Real estate; decorate
A, planning purposes
In recent years, the rapid development of real estate industry, leading to the same of industry chain decoration lighting boom. China's urbanization and average consumption structure into the pace of the advance level yet, lamps and lanterns industry demand space will continue to expand.
On the one hand, lighting has become a beautiful city scenery, urban Settings for lighting lighting equipment decoration product demand will continue to increase; On the other hand, lamps and lanterns is in every family decorate a process are indispensable, Chinese people to live in the future needs of a period will remain strong momentum.
Through the rapid development of real estate industry, the home fashion lighting plants will also get very big development space, people's residence requirements exist so it will have very good development space, the planning to target in household decorates purpose by planning redesign. Above their own marketing means. We can get the profits, 65% prices on the turnover to ever have 5% to 15% rise, in the market as in lamps and lanterns with the role of leader. In the original popularity increases on 10 percentage points

Second, market analysis
(a) the macro environment analysis
As the global economic integration accelerate, resource increasingly frequent flow and convenient, the competition between the enterprises will be increasingly reflect for high-end technology development and application, lamps and lanterns industry also shows no one WaiBu high tech content, high value-added industries development trend, embodied in the following respects.
First, the new semiconductor (LED) lighting will lead the third revolution tidal wave
Second, the scene of lamps and lanterns to realize quantitative change to qualitative breakthrough
The third developed countries continue to transfer on foreign lamps and lanterns industry. Impact on demand
A fourth brand, high quality demand of lamps and lanterns will become greater and greater
The fifth personalized lamps and lanterns demand will show the increasing trend
(2) microcosmic environment analysis
Beijing market competition is big, some category has reached the white-hot degree, the primary reason is the enterprise to Beijing market of lamps and lanterns, attention and vigorously input in Beijing, with a brand market of lamps and lanterns, formed businessman huge amount is huge market competition.
Most of the leading light shop for comprehensive all lamps and lanterns, household, engineering lighting, commercial lighting no insufficiency. Comprehensive scale and layout for local consumers shopping sites provide convenient, each service can gain a certain assurance and improve. However individual market positioning gradually exhausted and individuation, such as high strength international lamps and lanterns port in the high-end market of lamps and lanterns to build, now has formed unique styles and become the capital cost the primary choice of purchase card lighting, one of force and hypermarkets are located in the family fields by the style, is now the realty favorable developed connection between the lamps and lanterns of choose ~ comprehensive sales for example Beijing the bright house with dragon lighting Co., LTD, it is a typical comprehensive quality lighting company, it also become 2011 Beijing's most competitive vendors, their advantage lies in the inn in have all kinds of lighting, breed a convenience and various fields, the request, but style not complete, can lead to goods flexible changes will send some ~ and force honour is mainly for families lamp sales ~ specificity is higher, at the same time should customer requirements and the flexibility of change product appearance also greatly improved
But now the consumer because the house boom for home use lighting flowing, now consumers tend to be more: advocate natural, color is rich, combination to use energy conservation, environmental protection and high technology, etc. But the sales force and lighting with these are very close to ideas, and household lamps and lanterns more and more high quality demand sexual, force with international trading and lighting and the advanced concepts

Answer 5

（一）summary
After severai years of development, lighting industries of china have got a rapid develop, so far, China lighting industries basicly formed state-owned, collective, share-holding and private, joint venture, wholly foreign-owned enterprise coexist situation, and joint-stock system and the proportion of the private enterprise is bigger. This paper is based on the above, the demand of Beijing lighting and lighting as a force in the business of 6 years the company has its own unique marketing idea, with the rapid development of real estate industry, leading to decorate lighting on successful. This article through market analysis and sales strategy makes the company in turnover, improved significantly above to highlight our main target marketing and concept: facing the family, considerate service.

Keywords: lamps and lanterns; Lighting; Real estate; decorate
A, planning purposes
In recent years, the rapid development of real estate industry, leading to the same of industry chain decoration lighting boom. China's urbanization and average consumption structure into the pace of the advance level yet, lamps and lanterns industry demand space will continue to expand.
On the one hand, lighting has become a beautiful city scenery, urban Settings for lighting lighting equipment decoration product demand will continue to increase; On the other hand, lamps and lanterns is in every family decorate a process are indispensable, Chinese people to live in the future needs of a period will remain strong momentum.
Through the rapid development of real estate industry, the home fashion lighting plants will also get very big development space, people's residence requirements exist so it will have very good development space, the planning to target in household decorates purpose by planning redesign. Above their own marketing means. We can get the profits, 65% prices on the turnover to ever have 5% to 15% rise, in the market as in lamps and lanterns with the role of leader. In the original popularity increases on 10 percentage points

Second, market analysis
(a) the macro environment analysis
As the global economic integration accelerate, resource increasingly frequent flow and convenient, the competition between the enterprises will be increasingly reflect for high-end technology development and application, lamps and lanterns industry also shows no one WaiBu high tech content, high value-added industries development trend, embodied in the following respects.
First, the new semiconductor (LED) lighting will lead the third revolution tidal wave
Second, the scene of lamps and lanterns to realize quantitative change to qualitative breakthrough
The third developed countries continue to transfer on foreign lamps and lanterns industry. Impact on demand
A fourth brand, high quality demand of lamps and lanterns will become greater and greater
The fifth personalized lamps and lanterns demand will show the increasing trend
(2) microcosmic environment analysis
Beijing market competition is big, some category has reached the white-hot degree, the primary reason is the enterprise to Beijing market of lamps and lanterns, attention and vigorously input in Beijing, with a brand market of lamps and lanterns, formed businessman huge amount is huge market competition.
Most of the leading light shop for comprehensive all lamps and lanterns, household, engineering lighting, commercial lighting no insufficiency. Comprehensive scale and layout for local consumers shopping sites provide convenient, each service can gain a certain assurance and improve. However individual market positioning gradually exhausted and individuation, such as high strength international lamps and lanterns port in the high-end market of lamps and lanterns to build, now has formed unique styles and become the capital cost the primary choice of purchase card lighting, one of force and hypermarkets are located in the family fields by the style, is now the realty favorable developed connection between the lamps and lanterns of choose ~ comprehensive sales for example Beijing the bright house with dragon lighting Co., LTD, it is a typical comprehensive quality lighting company, it also become 2011 Beijing's most competitive vendors, their advantage lies in the inn in have all kinds of lighting, breed a convenience and various fields, the request, but style not complete, can lead to goods flexible changes will send some ~ and force honour is mainly for families lamp sales ~ specificity is higher, at the same time should customer requirements and the flexibility of change product appearance also greatly improved
But now the consumer because the house boom for home use lighting flowing, now consumers tend to be more: advocate natural, color is rich, combination to use energy conservation, environmental protection and high technology, etc. But the sales force and lighting with these are very close to ideas, and household lamps and lanterns more and more high quality demand sexual, force with international trading and lighting and the advanced concepts