第1个回答 2013-12-24
1, product update cycle is short, Samsung to develop hundreds of new products every year, every 3 months, will launch new products aimed at different target customers, which makes the Samsung brand maintain exuberant vitality, constantly consolidate the image in the minds of consumers.
2, to the high-end customers in the main, Samsung mobile phone in Chinese in high-end market, the market oriented pricing, quality, prestige pricing pricing pricing strategy. Samsung mobile phone according to the Chinese consumers pay attention to mobile phone brand, position, fashion design factors. Samsung mobile phone not to determine the cost of products is the basis of pricing, but market-oriented.
3, the same time listed products, Samsung mobile phone currently has more than 300 sales in the market, products Chinese. Products are divided from the BS has 12 series of products. The series is divided for different groups of people.
4 new products, Samsung mobile phone always execute skimming pricing. In order to grab as much money as possible from the listing of new products. Samsung products listed on the early, set high prices, before competitors to develop similar products, recover investment, and achieve a considerable profit. Then, with the passage of time, gradually reduce the price in the new products enter the market with high elasticity.
5, Samsung mobile phone implement localization production. Samsung mobile phone at present, no OEM factory, is a manufacturer of production. Samsung Electronics Co. Ltd. and Tianjin Electronic Instrument Corporation in 2001 August joint venture established Tianjin Samsung Communication Technology Co., Ltd., mainly the production of GSM mobile phone. In 2002, Samsung Electronics Group established Shenzhen Samsung Kejian Mobile Communication Technology Co., Ltd., mainly the production of Samsung CDMA mobile phone. Samsung mobile phone including high-end mobile phone does not exist because the import, import tax rate is higher than the parts import tax rate, so Samsung usually imported parts, to Chinese factory assembled.