第1个回答 2008-12-14
From 93 years, Carl sold on the roadside in Hamburg, McDonald brothers opened the first McDonald's to the present, fast-food industry into a rocket up the trend. International food market is growing, fast-food industry, the scale of the Group of apparent effect. At the same time, fast food chain business model continues to show strong momentum of development, such as McDonald's, KFC and Burger King, they are taken to a chain operator model their own careers, and the development of very successful. In addition, competition strategy, the global fast-food industry have adopted low-price line, as more consumers. Brand competition more and more diversified and personalized. Despite the fast food industry is booming, but there have been some problems that can not be ignored.
Issues
In the United States, health problems become the focus of attention of the fast food industry. In Japan, the local fast-food industry to actively develop the overseas market, has strong potential for development. In Europe, in an increasingly competitive fast-food industry, consumers are more concerned about the health and the economy. In China, standardizing the market is weak, the differences are still outstanding. Integrated Global existence of catering industry, I think the majority of consumers are most concerned about two aspects of the economic and health. This is also one of the existence of moral standards.
There is a moral issue likely in the following three areas.
Advertisement of the Fast-food industry
As a means of promoting them a way of advertising, in the fast-food industry is playing an increasingly heavy location, a growing number of operators advertising value in this field. But it also there is a dispute, whether restaurants or other industries, the authenticity of the consumer is most concerned about, there is a part of the advertising to deceive consumers immoral behavior.
Fast Food Nutrition
Characterized by its fast-food fast in the competitive fast food industry has a place. However, behind the fast, so we have to take into account the fast-food nutrition, because it really related to the general public's health. Fried fast foods more complex, not only do not eat more nutritional and easy to get fat and eat more so that the decline in physical function, prone to obesity, high blood pressure and so on. U.S. Director of the Center for Disease Control and Prevention that obesity is the nation's largest health problems. Many are operating under the banner of nutrition of fast food, a big selling their own products, but the actual situation and how many do?
The restaurant industry hardware
'Software' refers to the company's business strategy. The 'hardware' should be the implementation of these strategies is to take place. Here, for the time being not to discuss the 'software' aspects. A successful business requires a good working team. Fast-food industry is characterized by fast, providing convenience to consumers, then there is a good team work is very important to increase the efficiency and quality of the enterprises is a fundamental base. 'Hardware' is also a need for maintenance, prone to ethical issues in the treatment of workers on the issue of the treatment. Workers often were squeezed, low prices and poor working conditions.
McDonald
McDonald's to low-wage squeeze her husband, the elderly and disabled through the provision of job opportunities in the name of them as' hard 'like a handle. In addition, a number of McDonald's food contains a high-fat or high-calorie, no vegetarian for the provision of suitable food. Even McDonald's was named 'Britain's most immoral business. '
KFC
KFC in the food security there are a lot of problems, in 2003's New Orleans roast wings existence of harmful substances Sudan, consumers shocked by this incident. In the raw materials have also seen problems, hormone chicken sold to consumers, those who are usually long-chicken wings and a lot of legs, which are contrary to morality.
Burger King
And McDonald's, Burger King in the treatment of employee benefits issues, a problem today in April, many employees need to increase wages and improve working conditions, but Burger King did not take the later emergence of protest.