翻译英文文章，求高手帮忙翻译下，小弟急用

Question

This overall return rate, based on personalized print, should also factor in the costs of developing the content and designing the personalization rules. Certainly, creating content for communications with a high level of personalization will require additional investment on the part of sellers. However, organizations that leverage a content repository have the ability to reuse content across a wide range of marketing and sales activities. Sellers can also leverage variable data personalized printing to reduce the costs of collateral fulfillment by providing collateral materials “on-demand” to those who express interest.

E-mail Marketing

Much like printed dire ct mail, o p t-in e-mail-based campaigns can be a very effective method of communicating with customers. First, the co s t of executing an e-mail campaign is extremely low compared to other communication channels. Gartner Group estimates t h at e-mail costs about $5 to $7 per thousand versus printed dire ct mail, which can range from $500 to $700 per thousand. Along with sender anonymity and readily accessible e-mail databases, low cost is a large part of the reason t h at spam (unsolicited e-mail) has become such an issue.

While spam e-mail certainly has some detrimental impact on the overall effectiveness of e-mail, permission based e-mail still remains efficient and effective. Gartner analysts validate that permission-based and opt-in marketing strategies are critical to higher e-mail response rates.

In general, they assert that response rates measured by action taken from direct mail are the same as e-mail, hovering at 1 percent. On permission-based e-mails, the average click-through rate is between 6 and 8 percent.

Like many of the other forms of customer communication, the keys to successful e-mail marketing lie within the following factors:
用软件翻译的就不要回复了，谢谢

Answer 1

这个整体收益率,基于个性化的打印,也应该考虑的内容和设计开发的个性化的规则。当然,创造的内容为通信高度个性化需要额外投资的一部分。然而,组织,利用内容有能力去回用内容跨越广泛的市场和销售活动。卖方还可以利用可变数据印刷降低成本的个性化的实现提供抵押担保需“物质”的人表示兴趣。

电子邮件行销

就像印可怕啊,差异有显著性(p t-in ct邮件基于活动可以是一种非常有效的方法,与客户沟通。首先,公司销售的执行电子邮件运动是极低,比起其他的沟通渠道。加特纳集团估计费用大约在电子邮件吨h的$ 5到7元/千与印刷可怕,ct邮件从$ 500到$ 700‰。随着电子邮件发送匿名性和方便资料库,低成本的很大一部分原因h在垃圾(不请自来的电子邮件)已成为这样一个问题。

垃圾邮件时,当然有些不利影响的整体有效性的电子邮件,基于许可的电子邮件仍然有效。分析表明,基于允许公司加特纳和确认的营销策略是关键,电子邮件应答率较高。

总的来说,他们声称应答率所采取的行动来衡量从直邮一样的电子邮件,盘旋在1个百分点。在基于允许的电子邮件,一般的点击率是6 - 8个百分点。

像许多其它形式的客户沟通,钥匙成功的电子邮件行销躺在以下因素: