第1个回答 2009-04-09
From the developed countries of the automobile marketing development and competitive products, general experience in distribution network competition and brand competition. With China's car market maturity, brand competition will be the next car market competition. Many Chinese independent brand strategy is not only the original image, brand of car change, improve independent brand building strong international status of the important strategic, But China's auto enterprise bigger and stronger. The study of brand strategy, brand construction importance Chinese car companies, also conduce to China automobile resources integration and reorganization, improve the comprehensive competitiveness of China's automobile industry, to promote the Chinese auto power to auto power to change, is of great significance. From the theoretical and practical, more than about the concept of brand strategy, learn from foreign advanced experience in automobile enterprises, analyzes the brand strategy implementation of many possible problems, seek countermeasures.
我自己整呢,不想算
第2个回答 2009-04-09
From developed countries in the development process of automotive marketing, the general experience of the competitiveness of products, distribution network competition and brand competition. With the maturity of the Chinese automotive market, brand competition would be the future competitiveness of the main theme of the automotive market. Multi-brand strategy in China is not only a change in the original self-car brand image, building a strong independent brands, enhance the international status of an important strategy; it is China's auto enterprises bigger and stronger of the objective requirements. Multi-brand strategy of research, contribute to China's auto enterprises attach importance to brand building, but also contribute to the integration of the Chinese automotive resources reorganization, and enhance China's auto industry overall competitiveness of China's great power to the motor vehicle to vehicle power shift has important significance. In this paper, theoretical and practical starting to understand the concept of multi-brand strategy, learn from advanced foreign experience, analysis of the implementation of multi-brand car business strategies that may be encountered and to find solutions to this problem.本回答被提问者采纳
第3个回答 2009-04-08
From the developed countries of the automobile marketing development and competitive products, general experience in distribution network competition and brand competition. With China's car market maturity, brand competition will be the next car market competition. Many Chinese independent brand strategy is not only the original image, brand of car change, improve independent brand building strong international status of the important strategic, But China's auto enterprise bigger and stronger. The study of brand strategy, brand construction importance Chinese car companies, also conduce to China automobile resources integration and reorganization, improve the comprehensive competitiveness of China's automobile industry, to promote the Chinese auto power to auto power to change, is of great significance. From the theoretical and practical, more than about the concept of brand strategy, learn from foreign advanced experience in automobile enterprises, analyzes the brand strategy implementation of many possible problems, seek countermeasures.
第4个回答 2009-04-08
From developed countries in the development process of automotive marketing, the general experience of the competitiveness of products, distribution network competition and brand competition. With the maturity of the Chinese automotive market, brand competition would be the future competitiveness of the main theme of the automotive market. Multi-brand strategy is not only independent Chinese brands to change the original image, building a strong independent brands, enhance the international status of the important strategies; Chinese automobile enterprises are the objective requirements of bigger and stronger. Multi-brand strategy of research, contribute to China's auto enterprises attach importance to brand building, but also contribute to the integration of the Chinese automotive resources restructuring, Chinese automotive industry improve overall competitiveness of China's great power to the motor vehicle to vehicle power shift has important significance. In this paper, theoretical and practical starting to understand the concept of multi-brand strategy, learn from the advanced experience of foreign countries, analysis of China's automotive enterprises brand strategy that may be encountered many problems, seek solutions to this problem.