第1个回答 2007-03-17
With the physical product is rich and the people living standardenhancement, the level of people's demand have the obvious change, they only satisfied to eating to the full, the food and clothing warmly and does not have sorrow in the past , but now, they pay great attention to the quality of life, the life personal statusenhancement, took the spiritual aspect demand satisfying. In the commodity sale, between the commodity engineer and the consumerhave the subtle relations, how the engineer wants to design attractsthe consumer, middle must use very many strategies. Nowadays thesociety, the telecommunication industry also develops more and more isalso vigorous, the people pursued the high grade life, the mobilephone nearly already become the people to live the essential thing,the handset wrap meal also because compete intensely also emerge oneafter another incessantly, China moved with China Unicom was ourcountry mobile phone network twisting, they unceasingly promotedattract consumer's wrap meal. China Unicom was the networkcommunication company which recently several years emerged, also hasmade the very good result in the short time, they advocated the CDMAnetwork which hit to obtain the very good appraisal, also unceasinglyplanned very many preferential benefits to take to the consumer, theyknew, the present consumer already not merely pursued only can makethe phone call and listen to the telephone such few functions,therefore they when planned the populace consumer's product or helpcertain enterprises planned the reasonable satisfactory plan, they canaim at consumer's demand to analyze then plan the satisfying result.This article mainly speaks the psychological research which themajority of consumers expends, how also emphatically plans the plan inChina Unicom to analyze the consumer psychology, to slightly sees in abig way, has pointed proposes individual opinion and the suggestion.
第2个回答 2007-03-17
With the improvement of material supply and living standards, people’s demand is also changing from basic food and cloth to decent lifestyle and psychological satisfaction. There is a subtle connection between merchants and consumers in the marketplace, and merchants have to adopt different marketing strategies to attract attention of consumers. The telecom sector is emerging to be a key business segment in the modern society, and mobile phone has already become an indispensable part of daily life for many consumers. The competition among mobile operators is intensifying, particularly on the charge issue. China Mobile and China Unicom are the two leading players in China’s mobile service market, and the two companies have been introducing numerous “set meal’ charge services for consumers. China Netcom, a relatively young player in the market, is reporting impressive performance in the last decade, and the CDMA network of China Unicom, has received wide recognition due in part to the attractive “set meal” charge packages. The company knows that simple calling services are insufficient to satisfy modern consumers, for which China Unicom is customizing their services for both individual and corporate clients to maximize value for clients. This article provides an analysis of consumer psychology as well as the client management strategy of China Unicom, based upon which suggestions will be given for future strategies of China Unicom.本回答被提问者采纳